Craft brewer Bira talking to foreign beer makers about possible stake sale: CEO

Craft brewer Bira talking to foreign beer makers about possible stake sale: CEO

NEW DELHI/BENGALURU/TOKYO: India’s B9 Drinks, maker of popular craft beer Bira, is in talks with global brewers and merchants to promote a stake of up to 20% within the firm, its chief govt on the spot Reuters on Tuesday.

“We had been hunting for a mixture: (an) global beer firm as a strategic investor and a separate monetary accomplice,” CEO Ankur Jain acknowledged in a phone interview, along side that the firm become as soon as within the “intermediate stage” of raising funds.

“We had been talking to beer companies that are no longer aggressive in India or maintain minimal operations in India.”

Records provider PitchBook estimates Recent Delhi-basically basically based completely Bira become as soon as valued at $210 million in 2018. U.S.-basically basically based completely Sequoia Capital holds a roughly 45% stake within the firm, while CEO Jain and his household enjoy round 30%.

Jain declined to title the companies with which it is a long way in talks, however four industry sources acknowledged Bira had been in talks with Kirin Holdings, one of Japan’s largest beer makers which has tiny sales in India.

A Kirin spokesman acknowledged there become as soon as “absolutely no dialogue for the time being” on taking a stake in Bira. Final week Kirin decrease its fat-year income outlook as a consequence of the COVID-19 influence and acknowledged it would keep a long way off from “non-very important” investments.

A Kirin source acknowledged the firm sees India as a improve market and that it has regarded at Bira, however that it become as soon as a part of a broader see into global markets.

One in all the Indian industry sources acknowledged that Bira and Kirin had discussed a deal which would additionally enable the Jap brewer to provide its brands at as soon as – which comprise Kirin Lager and Ichiban Shibori – in India’s estimated $7 billion beer market.

Kirin has within the previous proven hobby in just breweries and owns a minority stake in Recent York’s Brooklyn Brewery.

Bira, launched in 2015, is with out doubt one of the most smallest avid gamers in India, however its craft beer choices maintain turn into increasingly more popular. Jain acknowledged Bira had a 5-10% piece of the beer market in Recent Delhi, Mumbai and Bengaluru.

India’s beer market is dominated by companies admire United Breweries, Anheuser-Busch InBev and Carlsberg , in accordance with IWSR Drinks Market Evaluation.


An funding from Kirin or other merchants would back Bira which has made losses right this moment and been hit by the coronavirus pandemic, fair correct admire the comfort of the beer industry. It has acknowledged it targets indirectly to list on the inventory market.

“Bira is de facto struggling financially for the time being and they badly want a lifeline. A deal with Kirin or any of the opposite global strategic companies would give them that,” acknowledged one of the most Indian industry sources.

Bira clocked $24.5 million in sales within the fiscal year ending March 2019, 15% greater than the old year, however its score loss for the duration doubled to $27 million.

Results for the year thru March 2020 maintain no longer yet been launched however CEO Jain acknowledged sales grew by 40% in that fiscal year and that the firm’s results right this moment had been in accordance with its improve plans.

In 2018 the CEO acknowledged the firm would aim a inventory market itemizing in 3-5 years, however the timelines maintain stretched since then.

“Our intended plan is to achieve an IPO, the timelines had been stretched as a consequence of realigned company plans as we make a selection greater scale earlier than we trot to market,” Jain acknowledged.

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